What is the current market landscape and what is changing?
The traditional retail sector was disrupted by the natural disasters, resulting in a shortage of consumer products. Due to the disrupted supply chain of the Brick and Mortar stores, slow reconstruction work, and a lack of connectivity, consumers started to shop online even for daily amenities such as rice and water.
What are the key drivers behind recent market changes?
Demographics and changing consumer lifestyles play a pivotal role in the expansion of online retailing in Japan. An aging population, shrinking household size, and an increase in the number of working women are factors driving online sales in Japan. The current demographics need convenience and enjoyment and many e-retailers are applying the concept of shopping with fun.
Key Features and Benefits
Understand the consumer behaviour and online trends in Japan.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
In 2012, electrical and electronics was the largest category group through the online channel, with retail sales of JPY1,049.4 billion (29.5%), while food and grocery was the fastest-growing product category, with a CAGR of 19.46% during the review period.
With the rise in the Smartphone and mobile internet penetration online retailers have started concentrating on expanding their mobile commerce platform. Consumer buying behavior is changing as they enjoy the unique shopping experience using Smartphone apps.
Online retailers have begun attracting consumers by providing low prices, a free and quick delivery service, and gift coupons, among others.
Rakuten, , Zozotown, , Oisix, , Seiyu