Reportstack has announced a new market research publication on Global Messaging Platform Market 2014-2018. The following companies are the key players in the Global Messaging Platform Market: IBM Corp., Microsoft Corp., and Oracle Corp. “The increasing adoption of enterprise social tools is a major trend witnessed in the market in recent years. Over the last decade, many organizations have increased the amount of data being generated in their data warehouses. Social media applications can be seen as a new trend that could best describe the large amount of unstructured data generated in enterprise data warehouses. Various business units across organizations are subscribing to social applications and platforms without any company-wide approach. In order to solve this, organizations have started to explore policies and solutions that enable the consistent usage of social tools across the organization. Although the majority of organizations are currently using enterprise social tools for internal purposes such as training, recruiting, and internal collaboration, future adoption plans will be more focused towards the usage of social tools for communicating with and gaining feedback from customers and consumers.”
According to the report, one of the major drivers in the market is the high demand for internal collaboration. The rapid globalization and expansion of businesses has resulted in the need for better communication capability within the business environment. Communication can be facilitated by messages, emails, calls, conferences, face-to-face meetings, and online messaging. Messaging platforms enable the exchange of data and information through instant messaging, audio and video conferencing, and email.
Further, the report states that despite the presence of several drivers, the growth of the Global Messaging Platform market is curtailed by some serious challenges. One such challenge is the lack of integration with other legacy systems. Most organizations are faced with many issues during the integration of messaging platforms with their existing legacy systems. The majority of organizations prefer the integration of messaging platforms with other communications systems and business software such as productivity suites, analytics, CRM, and ERP.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/148255/global-messaging-platform-market-2014-2018.html.
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