Reportstack has announced a new market research publication on From Digital Content to M-Wallets: M-Payment Strategies for Operators. This report critically assesses the involvement of mobile operators in the m-payment value chain and the opportunity the ecosystem presents. It is structured around 10 operator case studies, each outlining the success factors of particular mobile payment strategies implemented by service providers worldwide. Besides examining the m-payment business models adopted by operators in different geographies, we look at cutting-edge m-payment services launched by financial institutions, Google and others, and assess their effect on the position of service providers in the m-payment value chain.
Introduction and Landscape
Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve. Mobile payments are becoming increasingly integrated into a broader range of mobile services. Furthermore, services such as marketing, advertising, loyalty cards, coupons and discounts are also becoming part of the broader 'mobile wallet.' Operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves to be able to reap long-term benefits. While adoption of NFC-capable mobile devices and readers is finally showing real growth, we believe that mobile operators still face major challenges in mobile contactless payments. In this report, we critically assess mobile operators' involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain.
Companies Mentioned
2Dfacto 7-Eleven Aeon Aéropostale AFSCM Akbank Amazon América Móvil Appia Apple Association Française du Sans Contact Mobile (AFSCM) ATandT Atos Avex Entertainment Banamex Bancomer Bango Banque de France Barclaycard Barclays BC Card Best Buy BKM BlackBerry BlueVia BNP Paribas Boardwalk Inc Boku Network Services Bouygues Télécom BrandAlley Buyster Capital One Cardtek CGR Cinema Chase Bank CHI Group Citigroup Cityzi CJ Group ClickandBuy Coca-Cola Commercial Bank of Africa (CBA) CorFire Corporacion de Medios Integrales Corporacion Interamericana de Entretenimiento Crédit Agricole Crédit Mutuel C-SAM Dai Nippon Printing Darty Deezer Denizbank Deutsche Telekom DeviceFidelity Discover Disney Docomo Insight Marketing DTAG East Japan Railway Company Eat Out Kenya eBay EDY Electronic Arts Entertainment Plus Epay Equinox Equity Bank Kenya Ericsson Ericsson IPX Everything Everywhere (EE) Facebook FeliCa Networks Foot Locker Fortumo Fortuna Free Fujitsu G Market Gameloft Garanti Bank Gemalto Getin Bank Google Hana Card Hana Financial Horipro HTC Hutchison 3G UK (known as Three) IDT Finance Inbursa Ingenico Inteligo Intuit Is bank ISIS Itochu Jamba Juice Japan Credit Bureau (JCB) Japan Railway East KDDI Konami Kopo Kopo Korea Smart Card Co Korean Air KPN KT Lawson Inc. LG Loen Lotte Macy's MAGAseek MasterCard mBank McDonalds MegaFon Merchant Customer Exchange (MCX) Microsoft Mitsubishi UFJ NICOS Morrisons Moscow Bank for Reconstruction and Development (MBRD) Motorola M-Pesa MTS MTV MTV Mobile Poland Nanaco NatWest Bank Netsize Nichido Fire Insurance Nike Nippon Airways Noble Bank Nokia NTT NTT Docomo O2 UK Oak Lawn Marketing Oberthur Technologies Ogone Omlet.ru Orange Orange Business Services Orange France Orange Poland Orange UK Ozon.ru Panasonic Pantech Paybox Payforit PayPal PayPoint Pizza Hut PKO Bank Polski Polbank Polbank EFG PTC Era Radishbo-ya Raiffeisen Bank Polska Rakuten Rue du Commerce Safaricom Samsung Sega Sequent SFR Sharp Shinhan Card Sistema SK CandC SK Group SK Marketing and Company SK Planet SK Telecom Skylark Société Nationale des Chemins de Fer Français (SNCF) Société Générale Softbank Sony Sony Ericsson Sprint Square Inc Starbucks Sumitomo Mitsui Card Co Telcel Telefónica Telekom Austria Three UK T-Mobile T-Mobile Poland Tokio Marine and Nichido Fire Insurance Tower Records Transdev Turkcell Universal Studios Japan VeriFone Viacom VimpelCom Virgin Mobile UK Visa VivOtech Vodafone Vodafone UK Walmart Weve Whole Foods Wholesale Applications Community (WAC) Yandex Yapi Kredi Bank Zolotaya Korona Zong ZTE
Introduction and Landscape
Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve. Mobile payments are becoming increasingly integrated into a broader range of mobile services. Furthermore, services such as marketing, advertising, loyalty cards, coupons and discounts are also becoming part of the broader 'mobile wallet.' Operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves to be able to reap long-term benefits. While adoption of NFC-capable mobile devices and readers is finally showing real growth, we believe that mobile operators still face major challenges in mobile contactless payments. In this report, we critically assess mobile operators' involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain.
Companies Mentioned
2Dfacto 7-Eleven Aeon Aéropostale AFSCM Akbank Amazon América Móvil Appia Apple Association Française du Sans Contact Mobile (AFSCM) ATandT Atos Avex Entertainment Banamex Bancomer Bango Banque de France Barclaycard Barclays BC Card Best Buy BKM BlackBerry BlueVia BNP Paribas Boardwalk Inc Boku Network Services Bouygues Télécom BrandAlley Buyster Capital One Cardtek CGR Cinema Chase Bank CHI Group Citigroup Cityzi CJ Group ClickandBuy Coca-Cola Commercial Bank of Africa (CBA) CorFire Corporacion de Medios Integrales Corporacion Interamericana de Entretenimiento Crédit Agricole Crédit Mutuel C-SAM Dai Nippon Printing Darty Deezer Denizbank Deutsche Telekom DeviceFidelity Discover Disney Docomo Insight Marketing DTAG East Japan Railway Company Eat Out Kenya eBay EDY Electronic Arts Entertainment Plus Epay Equinox Equity Bank Kenya Ericsson Ericsson IPX Everything Everywhere (EE) Facebook FeliCa Networks Foot Locker Fortumo Fortuna Free Fujitsu G Market Gameloft Garanti Bank Gemalto Getin Bank Google Hana Card Hana Financial Horipro HTC Hutchison 3G UK (known as Three) IDT Finance Inbursa Ingenico Inteligo Intuit Is bank ISIS Itochu Jamba Juice Japan Credit Bureau (JCB) Japan Railway East KDDI Konami Kopo Kopo Korea Smart Card Co Korean Air KPN KT Lawson Inc. LG Loen Lotte Macy's MAGAseek MasterCard mBank McDonalds MegaFon Merchant Customer Exchange (MCX) Microsoft Mitsubishi UFJ NICOS Morrisons Moscow Bank for Reconstruction and Development (MBRD) Motorola M-Pesa MTS MTV MTV Mobile Poland Nanaco NatWest Bank Netsize Nichido Fire Insurance Nike Nippon Airways Noble Bank Nokia NTT NTT Docomo O2 UK Oak Lawn Marketing Oberthur Technologies Ogone Omlet.ru Orange Orange Business Services Orange France Orange Poland Orange UK Ozon.ru Panasonic Pantech Paybox Payforit PayPal PayPoint Pizza Hut PKO Bank Polski Polbank Polbank EFG PTC Era Radishbo-ya Raiffeisen Bank Polska Rakuten Rue du Commerce Safaricom Samsung Sega Sequent SFR Sharp Shinhan Card Sistema SK CandC SK Group SK Marketing and Company SK Planet SK Telecom Skylark Société Nationale des Chemins de Fer Français (SNCF) Société Générale Softbank Sony Sony Ericsson Sprint Square Inc Starbucks Sumitomo Mitsui Card Co Telcel Telefónica Telekom Austria Three UK T-Mobile T-Mobile Poland Tokio Marine and Nichido Fire Insurance Tower Records Transdev Turkcell Universal Studios Japan VeriFone Viacom VimpelCom Virgin Mobile UK Visa VivOtech Vodafone Vodafone UK Walmart Weve Whole Foods Wholesale Applications Community (WAC) Yandex Yapi Kredi Bank Zolotaya Korona Zong ZTE
To view the table of contents and know more details please visit From Digital Content to M-Wallets: M-Payment Strategies for Operators report.
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