Reportstack has announced a new market research publication on Beer Market in India 2014-2018. The following companies are the key players in Beer Market in India: United Breweries Ltd., Carlsberg India Ltd., SAB Miller India Pvt. Ltd., Mohan Meakin Ltd., Anheuser-Busch InBev, Cobra Indian Beer Pvt. Ltd., Mount Shivalik Breweries Ltd.
“Barley is one of main raw materials required for brewing beer, and it makes up one-sixth of the cost of making beer. Lately, the price of barley has increased by 20 percent because of increasing domestic consumption and export demand. As a result, the cost of beer has increased by 10 percent. Further, a few beer manufacturers have been taking initiatives to support farmers cultivating barley. For instance, SABMiller India is supporting farmers in Rajasthan to cultivate the right type of malt barley required by the Beer industry. It has targeted Rajasthan as it is an ideal place for cultivating barley. The company has also launched a program called Saanji Unnati to educate farmers to sow the right type of certified seeds and utilize modern farming practices. Such initiatives and practices adopted by beer manufacturing companies are likely to increase the production of high-quality barley, which will thereby increase the production of beer in India.”
According to the report, the growth of the Beer market in India is driven by several factors, a major one of which is increasing disposable income. This has driven numerous consumers to buy beer as it becomes easily affordable for them. The increase in disposable income has encouraged the consumption of beer in the southern and western regions in India, as these regions are densely populated and witnessing a change in people's lifestyle.
Further, the report states that one of the major challenges in the market is the restriction on advertising alcoholic beverages in India. This is one of the major issues for beer manufacturers, as they find it very difficult to promote and position their brands.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/151963/beer-market-in-india-2014-2018.html
“Barley is one of main raw materials required for brewing beer, and it makes up one-sixth of the cost of making beer. Lately, the price of barley has increased by 20 percent because of increasing domestic consumption and export demand. As a result, the cost of beer has increased by 10 percent. Further, a few beer manufacturers have been taking initiatives to support farmers cultivating barley. For instance, SABMiller India is supporting farmers in Rajasthan to cultivate the right type of malt barley required by the Beer industry. It has targeted Rajasthan as it is an ideal place for cultivating barley. The company has also launched a program called Saanji Unnati to educate farmers to sow the right type of certified seeds and utilize modern farming practices. Such initiatives and practices adopted by beer manufacturing companies are likely to increase the production of high-quality barley, which will thereby increase the production of beer in India.”
According to the report, the growth of the Beer market in India is driven by several factors, a major one of which is increasing disposable income. This has driven numerous consumers to buy beer as it becomes easily affordable for them. The increase in disposable income has encouraged the consumption of beer in the southern and western regions in India, as these regions are densely populated and witnessing a change in people's lifestyle.
Further, the report states that one of the major challenges in the market is the restriction on advertising alcoholic beverages in India. This is one of the major issues for beer manufacturers, as they find it very difficult to promote and position their brands.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/151963/beer-market-in-india-2014-2018.html
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