Reportstack Announces the Publication of its Research Report - Global Digital Marketing Market 2014-2018. The following companies are the key players in Global Digital Marketing Market: IBM Corp., Oracle Corp., Salesforce.com Inc., SAP AG, Adobe Systems Inc., Aplicor LLC , Attensity Corp., Clicky , ComScore Networks Inc., Demandware Inc., Ebay GSI Commerce, Fireclick , Hybirs , Intershop , Lithium Technologies Inc., LongJump CRM, Microsoft Corp., Netsuite Inc.,OpenText Corp., Percussion Software Inc., Sitecore Inc. , StrongMail Systems Inc., SugarCRM Inc., Yahoo Analytics, ZohoCRM Inc.
“The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with a one-time set up fee for the software, to maintain, upgrade, and to provide lifetime support. Hence, the Global Digital Marketing market is witnessing a trend where many vendors have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to increased adoption of SaaS-based solutions during the forecast period.”
According to the report, the growth of the Global Digital Marketing market is driven by several factors. The increased focus on digital media is one of the major drivers in the market. In recent years, organizations have increasingly focused on digital media for marketing because of the high adoption of mobiles, the growing number of broadband connections, and the increased time spent by users on the internet. Moreover, digital marketing has provided customers with the option to purchase without spatial or geographical constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.
Further, the report states that the absence of skilled personnel is one of the major challenges. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from digital marketing solutions and convert them into actionable insights.
Further, the report states that the absence of skilled personnel is one of the major challenges. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from digital marketing solutions and convert them into actionable insights.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/155799/global-digital-marketing-market-2014-2018.html
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