E-cigarette Market Taking Off in the States Despite Considerable Market Challenges

E-cigarette Market Taking Off in the States Despite Considerable Market Challenges is a new market research publication announced by Reportstack. 

E-cigarettes are gaining popularity in the US, with the market posting a strong CAGR of 24.22 percent from 2013-2018. Factors such as the desire of many consumers to quit smoking, an increase in e-cigarette distribution outlets, the low cost of the technology and heavy expenditure from manufacturers on advertising and promotion are driving stateside sales.

There are a few significant challenges hampering the e-cigarette market in the US from experiencing more aggressive growth.  

Stringent Government Standards and Regulations

Recently, the US FDA came up with regulations to ban the sale of e-cigarettes to people under 18 years of age, and put forward a proposal for regulations that would require vendors to provide health warnings on e-cigarette packets. Further, the organization is expected to implement even more stringent regulations to govern the e-cigarette market in the US during the forecast period. Such stringent government regulations and standards will greatly affect the market revenue.

"Though the e-cigarette market has certain challenges, it shows immense potential and is expected to grow during the forecast period due to some positive trends. Changes in lifestyle and preferences, as well as an increase in mergers and acquisitions will spur on healthy growth in this market,” .

“When the drivers and emerging trends are taken into account, the future of the e-cigarette market in the US certainly looks promising.”

 To determine these market scenarios over the next 3-4 years, the analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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