Monday 12 January 2015

Increased Advertisements in App-connected Vehicles Driving Growth in the Connected Car M2M Connections and Services Market in Western Europe

Reportstack has announced a new market research report on the Connected Car M2M Connections and Services Market in Western Europe 2015-2019. One key trend emerging in this market is the use of analytics for connected car M2M services. Several automobile, technology, and big data analytics companies are forging partnerships to understand vehicle performance, automotive businesses, and to easily connect with their customers to improve brand loyalty and efficiency.  The Connected Car M2M Connections market in Western Europe is expected to grow at a CAGR of 26.95 percent during the forecast period of 2014-2019.
Most users use connected car M2M services for accessing emergency services, vehicle diagnostics, safety from accidents, and for information about stolen vehicles. Subscriptions for connected car safety and security services are growing rapidly. A major application is for tracking stolen cars using connected car M2M connections.
“Most application developers are connecting smartphones with connected cars as these cares are intelligent enough to be aware of the needs of the driver,”.
“Several companies find that the best place to advertise their products and services is inside connected cars. App developers gather data from car telematics or smartphones of drivers to understand their need and send targeted advertisements to them.”
To define the market conditions in the next 3-4 years, the analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

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