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Tuesday, 25 April 2017
Research delivers insight into the Consumer Trends: Hotels
Consumer Trends: Hotels is a new market research publication announced by Reportstack. This report provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights hotel preferences amongst outbound tourists
Comfort is the highest rated feature when choosing a hotel for a holiday, according to our survey results, with 92% of all respondents finding this factor either important or very important, followed by cost (91%). Good online customer reviews & ratings is also important at 78%, followed by brand perception/reputation with 63%, and a loyalty program (47%)
What else does this report offer?- Detailed market analysis, information, and insights - Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector - Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets. - Detailed analysis of the market trends in the Germany’s outbound tourism sector.
- Although comfort is important for every consumer, there is a large difference between the age groups. - The baby boomers, which in general have more money to spend than the younger age groups, value comfort less than the younger age groups. - The largest age group is 25 to 34 year olds who that think comfort is very important (53% of all respondents).
Reasons to buy
- Make strategic business decisions using survey data related to hotel preferences across 36 markets - Understand consumer behaviour within the industry to identify key market trends and growth opportunities - Direct the promotional efforts on most promising markets by identifying the key source markets.