Saturday, 4 March 2017

Detailed Report on Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products

Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products is a new market research publication announced by Reportstack. This report explores cross-category innovation trends and opportunities within personal hygiene, oral hygiene, household care, and pet products.
The lines are blurring between categories as consumers seek to experiment with novel products while also aligning offerings with their lifestyles. Opportunities therefore exist to take inspiration from across FMCG and beyond to meet these needs and create unique or disruptive innovations in doing so.
- Food and beverages, beauty, and technology are the top three sectors that are heavily influencing cross-category innovation within hygiene, household, and pet products.
- Desire to experiment among consumers is a key driver for cross-category innovation in these product groups, with consumers most frequently experimenting within personal hygiene and oral hygiene.
- 25-34 year olds are most likely to find personal care products inspired by food and drink flavors appealing.
Reasons to buy
- Gain insight into which categories and sectors are most influencing innovation in hygiene, household, and pet products.
- Identify how brands can innovate to engage consumers.
- Learn what is driving the cross-category trend using latest consumer research.
Companies Mentioned
Listerine Splat Estee Lauder Body Shop Skinfood Tatcha Byredo Clorox Vernel Febreze Lily's Kitchen The Honest Kitchen Purina Whiskas
Debora White
Manager - Marketing
Ph: +1-888-789-6604
ReportstackMarket Research

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