Wednesday, 19 April 2017

In-Depth Market Research on Prepared Meals sector in Italy

Country Profile: Prepared Meals sector in Italy is a new market research publication announced by Reportstack. The growth in the Italian Prepared Meals sector is driven by convenient and qualitative meal options for time pressed consumers. The sector is being led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021. The demand for gluten-free Prepared Meals will gain popularity among the Italian consumers. The prices of products in the Ready Meals market in Italy witnessed higher variation that the other markets.
The Country Profile report on the Prepared Meals sector in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
- The Prepared Meals sector in Italy is expected to grow at a CAGR of 4.0% during 2016-2021.
- Of the three markets, Ready Meals is the largest market by value and volume in the Italian Prepared Meals sector in in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel in the Italian Prepared Meals sector, accounting for a total value share of 53.6% in 2016.
- Buitoni is the leading brand with a value and volume share of 12.7% and 11.7%, respectively, in 2016.
- Rigid Plastics is the most commonly used packaging material in the Italian Prepared Meals sectorin 2016, followed by Flexible Packaging
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
La Pizza + 1 Almaverde Bio Italia s.r.l. Bofrost Diensteistungs Gmbh Dr. August Oetker Kg Eismann Tiefkuhl Heimservice Findus Group Limited Italpizza S.R.L Mantua Group Nestle S.A. Rovagnati S.P.A. The Green Line Company Agricola SpA Pastificio Rana S.P.A. Piatti Freschi Italia S.P.A EcorNaturaSì SpA Unilever Plc Eurochef s.r.l. Fileni Simar Srl Orogel Group Dr Schar AG General Mills Inc.
Debora White
Manager - Marketing
Ph: +1-888-789-6604
ReportstackMarket Research

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