Wednesday, 19 April 2017

Market Overview on Prepared Meals sector in Australia

Country Profile: Prepared Meals sector in Australia is a new market research publication announced by Reportstack. The Australian Prepared Meals sector is the third largest in value terms after Japan and China in the APAC region. Increasingly busy lifestyles and changing eating patterns are driving demand for Prepared Meals in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Mccain, Heinz, and Lean Cuisine are the leading market players in the Australian Prepared Meals sector.
The Country Profile report on the Prepared Meals sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
- Australia accounts for the third largest value share in the APAC Prepared Meals sector
- The Prepared Meals sector in Australia is forecast to grow at 4.6% during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
- Mccain is the leading brand in the Prepared Meals sector in Value and volume terms
- Rigid Plastics is the most commonly used packaging material in the Australian Prepared Meals sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Picasso Kitchen Della Rosa Traditional Fresh Foods Dr. August Oetker Kg Mccain Foods Limited When in Rome…EAT!!! Patties Foods Ltd Campbell Soup Company Hormel Foods Corporation Simplot Australia Pty Ltd H. J. Heinz Company Ostindo International Ricegrowers Limited Pitango Innovative Cuisine Ltd General Mills Inc. Kraft Foods Group Inc. Mondelez International Inc Goldenwok Weight Watchers International Inc. Marlow Foods Limited On the Menu Ltd San Remo Macaroni Company Pty Ltd Sara Lee Corporation Fry Family foods VESCO FOODS PTY. LTD. The Kuisine Company Pty Ltd Griffs Tutto Syndian Natural Food Products Enjoyo-Meal International Pty. Ltd GRUMA S.A.B. de C.V.
Debora White
Manager - Marketing
Ph: +1-888-789-6604
ReportstackMarket Research

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