Wednesday, 19 April 2017

Market Research Outlook on Prepared Meals sector in Denmark

Country Profile: Prepared Meals sector in Denmark is a new market research publication announced by Reportstack. The Danish Prepared Meals sector is driven by rising urbanization rates and shifting eating patterns of the consumers in the country. Of the three markets in the Prepared Meals sector, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Hypermarkets & Supermarkets accounted for the largest share of distribution for Prepared Meals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Ristorante, Steff Houlberg, and Knorr are the leading brands in the Danish Prepared Meals sector
The Country Profile report on the Prepared Meals sector in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
- Denmark is expected to lead in overall volume growth in the Western Europe Prepared Meals sector
- The Prepared Meals sector in Denmark is forecast to grow at 2% during 2016-2021
- Ready Meals is the largest value and volume market in the Prepared Meals sector
- Ristorante is the leading brand in value terms and Steff Houlberg is the leading brand in volume terms in the Prepared Meals sector
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Dr. August Oetker Kg Geia Food A/S Orkla Group Hanegal A / S Jensen`s Unilever Plc Halkaer Adal Ardo Group Daloon A / S Findus Group Limited Tulip Food Company A/S Ab World Foods Ltd Semper AB
Debora White
Manager - Marketing
Ph: +1-888-789-6604
ReportstackMarket Research

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