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Thursday, 25 May 2017
In-Depth Market Analysis On Meat in Hong Kong
Top Growth opportunities: Meat in Hong Kong is a new market research publication announced by Reportstack. This report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight.
The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Hong Kong through the detailed and robust data, expert insight, and case studies.
The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to - - Key consumer demographic groups driving consumption within the Hong Kong market. Improve your consumer targeting by understand who’s driving the market, what they want, and why - A study of market value and volumes over 2011-2016 for Hong Kong, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period - White space analysis, to pinpoint attractive spaces in the market and the key actions to take - Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future - Examples of international and Hong Kong-specific product innovation targeting key consumer needs
- Hong Kong presents a strong opportunity due the stable economic conditions and high living standards, which have fueled a sharp rise in per capita spending on meat products - Hong Kong’s Meat market showed strong growth between 2011-2016 and is forecast to maintain a healthy growth, albeit at a slower pace during 2016-2021 - Food scandals over the past 5-10 years have raised concerns over Meat quality, and recent bans on imports of poultry Meat due to an outbreak of avian flu have resulted in lower supply levels and consequentially price increases. - Chilled Raw Packaged Meat - Whole Cuts and Frozen Meat are the largest categories by far in value terms in 2016. Fresh Meat (Counter), is forecast to maintain the fastest value growth during 2016-2021. - Men and Children are the demographic groups that dominate consumption in the Hong Kong Meat market
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Hong Kong's Meat consumers. - This is based on the unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. - Category, brand, and packaging dynamics are also examined. - This allows product and marketing strategies to be better aligned with the leading trends in the market.
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