Friday, 25 October 2013

Africa Beverage Forecasts September 2013

Reportstack has announced a new market report on Africa Beverage Forecasts September 2013 which provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories. This bi-annual report is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

Africa is a very culturally diverse continent, with some of the poorest consumers on earth. Despite of this, the standard of living is generally on the rise. With an improvement in spending power, consumers are able to look towards the more ‘luxury’ beverage categories. The African climate will always have a part to play in consumption and for this reason, the basic categories (such as packaged water or carbonates) are often the most prevalent. To add to this, price will always have an impact on the beverage market, with price sensitive consumers remaining cautious. The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits
Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the 24 individual beverage categories

Africa Beverage Forecasts includes data tables for Nigeria and South Africa plus a regional balancer

Supporting text for Nigeria
To view the table of contents and know more details please visit Africa Beverage Forecasts September 2013 report. 
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