Reportstack has announced a new market research report on The Spanish Syrups and Spreads Market: What Consumers Eat and Why which provides the results for the Syrups and Spreads market in Spain from highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Marketers in the Syrups and Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting are to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends, consumer groups and market data which shows the exact size of consumer groups, how much of the Syrups and Spreads market they account for and which consumer trends drive their behavior.
With product penetration and frequency of consumption being lower among younger age groups marketers in Syrups and Spreads in Spain face a potential challenge in the longer term. If these patterns continue then it is likely volume sales will fall in the future. To maintain sales, marketers should look to identify the hotspots of growth and the key consumer trends driving the market.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies and Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
The proportion of the Syrups and Spreads market in Spain that is represented by Urban Dwellers is much higher than Rural Dwellers. Urban Dwellers maintain the majority share; marketers need to be aware that this is an important market and tailor their campaigns accordingly.
Tweens and Early Teens have the largest proportion of consumers of Sweet Spreads in Spain, at 69%, while Older Consumers have the lowest, at 45%. However, due to the relative proportions of Children and Older Consumers in the population, Older Consumers have the largest value share of this market. Marketers need to continue to appeal to the older market to maintain this share but also encourage the younger market so that they will take their higher consumption habits with them as they age.
Between them, the Molasses and Syrups categories account for only 2% of the overall Syrups and Spreads market in Spain. Any increase in the number of users or frequency of use in these markets is going to have a very small effect on market values.
Key Highlights
Private Label products have a majority presence in the Molasses and Syrups markets in Spain. These are the two largest market categories and the only two categories with any significant national brand presence. There is room for further Private Label growth in these markets but there are some very strong national brands that will be difficult to compete with.
The population of Spain is split fairly evenly between Males and Females. However, the value share of the Syrups and Spreads market represented by Females is significantly higher. This trend is mirrored in all categories but is particularly noticeable in the Sweet Spreads category.
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
The Companies Mentioned in this report are Auchan, Carrefour.
To view the table of contents and know more details please visit The Spanish Syrups and Spreads Market: What Consumers Eat and Why report.
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With product penetration and frequency of consumption being lower among younger age groups marketers in Syrups and Spreads in Spain face a potential challenge in the longer term. If these patterns continue then it is likely volume sales will fall in the future. To maintain sales, marketers should look to identify the hotspots of growth and the key consumer trends driving the market.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies and Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
The proportion of the Syrups and Spreads market in Spain that is represented by Urban Dwellers is much higher than Rural Dwellers. Urban Dwellers maintain the majority share; marketers need to be aware that this is an important market and tailor their campaigns accordingly.
Tweens and Early Teens have the largest proportion of consumers of Sweet Spreads in Spain, at 69%, while Older Consumers have the lowest, at 45%. However, due to the relative proportions of Children and Older Consumers in the population, Older Consumers have the largest value share of this market. Marketers need to continue to appeal to the older market to maintain this share but also encourage the younger market so that they will take their higher consumption habits with them as they age.
Between them, the Molasses and Syrups categories account for only 2% of the overall Syrups and Spreads market in Spain. Any increase in the number of users or frequency of use in these markets is going to have a very small effect on market values.
Key Highlights
Private Label products have a majority presence in the Molasses and Syrups markets in Spain. These are the two largest market categories and the only two categories with any significant national brand presence. There is room for further Private Label growth in these markets but there are some very strong national brands that will be difficult to compete with.
The population of Spain is split fairly evenly between Males and Females. However, the value share of the Syrups and Spreads market represented by Females is significantly higher. This trend is mirrored in all categories but is particularly noticeable in the Sweet Spreads category.
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
The Companies Mentioned in this report are Auchan, Carrefour.
To view the table of contents and know more details please visit The Spanish Syrups and Spreads Market: What Consumers Eat and Why report.
Similar Reports:
The Spanish Soup Market: What Consumers Eat and Why
The Spanish Soy Products Market: What Consumers Eat and Why
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