Reportstack has announced a new market report on The Brazilian Syrups and Spreads Market: What Consumers Eat and Why which provides the results for the Syrups and Spreads market in Brazil from highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in the organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Marketers in the Syrups and Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Syrups and Spreads market they account for, and which consumer trends drive their behavior. As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies and Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
The Syrups and Spreads market has a higher proportion of Male consumers than Female. This is most noticeable in the Sweet Spreads market, where the Male proportion of consumers is 9% higher than Females. Marketers should be aware of this differential and consider gender based marketing to encourage new Female users and higher use in Males.
The Hard Pressed wealth group in Brazil represents the largest value share of the Syrups and Spreads market, even though they do not represent the largest share of the population. When population differences are removed, the next largest group is the Affluent wealth group. This indicates that companies have introduced differentiated products, targeting these different income groups; however, mid-ranged products are not so popular. This is a product range that could be focused on to engage a larger share of the market.
Three retailers in organized retail are responsible for half of all Syrups and Spreads sold across Brazil. The remainder of the market is very fragmented. This gives producers some bargaining power with these retailers but not a great deal.
Key Highlights
Private Label brands account for varying shares of the Syrups and Spreads market in Brazil, from a very small share of the Savory Spreads market to a majority share of Molasses. However, in all categories the remaining market is fragmented, indicating that there is potential for Private Label growth in all these areas. Marketers of national brands need to differentiate their products in order to prevent them from becoming a target for this competition.
A significant “attitude-behavior” gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the Syrups and Spreads market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
The Jams, Jellies and Preserves category accounts for the largest value share of the Syrups and Spreads market in Brazil. Manufacturers and marketers need to come up with innovative ideas, products and concepts in order to retain consumers in this mature category, however, any increases in number of consumers or consumption rates will have a large effect on the overall Syrups and Spreads market.
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies and Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.
Key Market Issues
The Syrups and Spreads market has a higher proportion of Male consumers than Female. This is most noticeable in the Sweet Spreads market, where the Male proportion of consumers is 9% higher than Females. Marketers should be aware of this differential and consider gender based marketing to encourage new Female users and higher use in Males.
The Hard Pressed wealth group in Brazil represents the largest value share of the Syrups and Spreads market, even though they do not represent the largest share of the population. When population differences are removed, the next largest group is the Affluent wealth group. This indicates that companies have introduced differentiated products, targeting these different income groups; however, mid-ranged products are not so popular. This is a product range that could be focused on to engage a larger share of the market.
Three retailers in organized retail are responsible for half of all Syrups and Spreads sold across Brazil. The remainder of the market is very fragmented. This gives producers some bargaining power with these retailers but not a great deal.
Key Highlights
Private Label brands account for varying shares of the Syrups and Spreads market in Brazil, from a very small share of the Savory Spreads market to a majority share of Molasses. However, in all categories the remaining market is fragmented, indicating that there is potential for Private Label growth in all these areas. Marketers of national brands need to differentiate their products in order to prevent them from becoming a target for this competition.
A significant “attitude-behavior” gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the Syrups and Spreads market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
The Jams, Jellies and Preserves category accounts for the largest value share of the Syrups and Spreads market in Brazil. Manufacturers and marketers need to come up with innovative ideas, products and concepts in order to retain consumers in this mature category, however, any increases in number of consumers or consumption rates will have a large effect on the overall Syrups and Spreads market.
The Companies Mentioned in this report are A. Angeloni, Carrefour, Cia Zaffari, Companhia Brasileira de Distribuicao, Drogasil S.A., Irmaos Bretas ,Lojas Americanas ,Prezunic.
To view the table of contents and know more details please visit The Brazilian Syrups and Spreads Market: What Consumers Eat and Why report.
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To view the table of contents and know more details please visit The Brazilian Syrups and Spreads Market: What Consumers Eat and Why report.
Similar Reports:
The Brazilian Soy Products Market: What Consumers Eat and Why
The Brazilian Soup Market: What Consumers Eat and Why
The Brazilian Seasonings, Dressings and Sauces Market: What Consumers Eat and Why
The Brazilian Meals Market: What Consumers Eat and Why
The Brazilian Pasta and Noodles Market: What Consumers Eat and Why
The Brazilian Oils and Fats Market: What Consumers Eat and Why
The Brazilian Meat Market: What Consumers Eat and Why
The Brazilian Ice Cream Market: What Consumers Eat and Why
The Brazilian Fish and Seafood Market: What Consumers Eat and Why
The Brazilian Dairy Market: What Consumers Eat and Why
The Brazilian Confectionery Market: What Consumers Eat and Why
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