Global Virtual Currency Market Driven by the Usage of Social Media and Online Games

Reportstack has announced the publication of its research report on the Global Virtual Currency Market, which pinpoints social media and online gaming as major players in the booming virtual currency market for the forecast period 2014-2018. Generally speaking, computer games have traditionally been the domain of young individuals, but the influence of social networking and smartphones is driving the gaming world beyond its traditional base. Online gaming is quickly gaining in popularity in the mass market due to the development and extension of social networking sites such as Facebook and Twitter, as well as smartphone adoption.

Online game availability through social networking sites and smartphones has had a direct impact on spending on virtual currency. Payment models that invite users to purchase virtual goods with virtual currency are gaining popularity among many online gamers.

Speaking on this occasion, one of the senior analyst and co-author of the report noted that, “the Asia Pacific (APAC) region is the largest contributor to the Global Virtual Currency Market with a share of 41 percent in 2013. China, Japan, and South Korea are the leading countries in the virtual currency market in the APAC region with more than 45 million people accessing the internet for playing casual games and web games, which will be driving the growth of this market during the forecast period.”

To determine the scenario for these vendors in the next 3-4 years, analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

To view the table of contents and know more details please visit Global Virtual Currency Market Driven by the Usage of Social Media and Online Games report.