Tuesday 25 February 2014

Increasing Demand for Fitness Apps among Women Driving the Growth of Global Sports and Fitness Apps Market

Reportstack has announced that increasing demand for fitness apps among women is driving the growth of Global Sports and Fitness Apps Market. The analysis is for the forecast period 2014-2018. Statistics have reported that women are the main downloaders of fitness apps. General fitness apps, such as MapMyRun and NikeFuel, have the broadest user base in the US and Canada, and the main downloaders in these regions are women, as they are more self-conscious about their health and fitness. This is leading to them being the major adopters of fitness apps in the Global Sports and Fitness Apps market.
Speaking on this occasion, one of the senior analyst and co-author of this report said, “A majority of these apps are downloaded in the Americas market due to increase in health and fitness concerned population, and smart phone adoption, primarily in the UK, France, and Germany. However, due to the growing population and changing lifestyle and disposable income of consumers in the APAC region, the growth will be coming from this region.”
To determine the scenario for these vendors in the next 3-4 years, analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentation, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
To view the table of contents and know more details please visit Increasing Demand for Fitness Apps among Women Driving the Growth of Global Sports and Fitness Apps Market report.

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