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Monday, 22 May 2017
Research delivers insight into the Foodservice in Romania
Cater Insight: Foodservice in Romania is a new market research publication announced by Reportstack. This report provides extensive insight and analysis of Romania’s Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
Romania’s foodservice profit sector is set to grow at an accelerated CAGR of 3.3% between 2016 and 2021. The Romanian market is becoming an increasingly attractive environment to international foodservice operators, with strong economic growth and a growing middle class being a notable contrast to other stagnant European markets. Previously infrequent and desirable luxury foodservice occasions are becoming more regular, with 41% of young consumers having visited a coffee shop in the past week. Consumers, particularly younger urbanites, are also taking a greater interest in branding, benefiting American operators and the aspiration lifestyles they represent.
The report includes - - Overview of the Romanian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution. - Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Romania's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price. - Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Romanian population. - Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets. - Case Studies: Learn from examples of recent successes and failures within the Romanian foodservice market.
- Recent substantial economic growth has fuelled an expanding middle class across Romania, opening up the potential for greater out-of-home meal occasions among consumers. - Increased interest in American brands and the aspirational lifestyles they represent are gaining popularity among younger, image conscious urbanites. This significantly benefited trendy brands such as Starbucks, which holds a 14% share of the coffee and tea shop market. - A consumer trend towards “healthy indulgence” has facilitated the rapid growth of health focused QSR operators such as Salad Box, although there is evidence to suggest a notable attitude-behavioural gap still exists in the market.
Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets. - Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics. - Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Romanian foodservice market.
McDonald’s KFC Salad Box Domino’s Pizza Subway SpringTime Spartan Soup Up! Pizza Hut La Placinte Trattoria IL Calcio City Grill La Mama Starbucks 5 To Go Zvon Café Tucano Coffee Second Cup Origo